PRIVACY
POLICY
Because we value your patronage, we want to address any privacy
concerns you may have. To that end, we have set forth our privacy
policy for handling the information you share with us online. We
want your decision to do business with us to be an informed one.
1. Collecting Information
When you visit our Website, we may collect information about you
that you voluntarily choose to share with us. This identification
information may include, but is not limited to, your name, your
physical address, your email address, your telephone and fax numbers,
details of your real estate and lending needs and preferences, and
other details of your life.
What may be less obvious to you is that, when you visit our Website,
we may collect data involving your usage through the use of “cookies”
(i.e. small text files placed on your computer by a Website), Web
server logs, and other Web tools. This technology allows us to customize
your online experience, as well as track your Internet use. The
tracking data we collect may include, but is not limited to, the
date and time you visit, the time you spend, the Web pages you view,
the other Websites you visit, your search queries, and basic information
about your computer, such as your Internet Protocol (“IP”)
address, your domain name, your browser type, and the name of your
Internet service provider. You may deactivate cookies if you do
not want your browsing to be tracked, but doing so may hinder your
online experience.
When visiting our Website, you may be directed, through hyperlinks,
to other Websites that are beyond our control. Furthermore, when
you are visiting our Website, other companies, such as third party
advertisers and sponsors, may be gathering information about you.
This Privacy Policy does not cover the collection of information
by those other companies and Websites. Although we encourage third
parties to provide their own privacy policies, we are not responsible
for their activities, such as how they handle the information they
collect online.
2. Using Information Collected
We primarily use the identification information you voluntarily
share with us to customize your online experience and to do what
you have asked of us. We also use your identification information
to tell you about our products and services, but you may instruct
us not to send communications to you by following the procedure
indicated below under “Contacting Us.” On occasion,
we use your identification information to validate your identity.
As for usage tracking data, we primarily use that information to
operate and improve our Website, and to further our marketing efforts.
As a general rule, we do not share your information with unaffiliated
third parties. We may, however, share your information with our
own personnel and our service providers to the extent necessary
to fulfill your requests. We may also share your information with
our affiliates, but we will not share it with unaffiliated third
parties for direct marketing purposes. We reserve the right to disclose
your information under limited circumstances, such as to cooperate
with law enforcement or judicial authorities as required by law
or legal process, to protect our own legal rights, or to protect
the public good.
Whenever you are online, you run the risk that the information you
give out will fall into the wrong hands. Although we implement and
maintain reasonable security procedures and practices to safeguard
your privacy, we cannot guarantee the security of any information
you provide to us. We accept no responsibility or liability for
the activities of third parties.
3. Updating Information
If you would like to review the information about you that we have
collected through our Website, or to change that information, you
can make that request by following the procedure indicated below
under “Contacting Us.” We may require that you verify
your identity before we process your request.
4. Updating Our Privacy Policy
We may, from time to time, change our Privacy Policy. We will notify
you of any changes by posting our updated Privacy Policy on our
Website and inserting a new “Effective Date.”
5. Contacting Us
If you would like to send us a request as indicated above, or if
you have any other questions or concerns regarding our Privacy Policy,
you may contact us by email at cathy.burrus@downtownlb.com or call
562-787-1221.
6. Effective Date: This Privacy Policy is effective as of 12/23/04.
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